The Use of Video Technology in Corporate Training

Digital revolution has transformed the way organizations function these days. Whether it is driving recruitment processes, setting up meetings or conducting training sessions – technological advancements have made their way into these areas. Among these, one such popular technique that is widely being adopted across organizations is video technology.


If we take corporate training as an example, the goal of these training programs is to support employee growth and enhance knowledge in order to improve productivity. But with growing flexible work environments and rise of mobile workforce, delivering a classroom based training program wouldn’t be ideal. No doubt, elearning served as a fitting solution in the past. But with changing times employee preferences too changed calling for a personalized and real time training experience for which organizations turned towards videos. Mentioned here are a few different applications of videos in a corporate training environment.

Video recording and collaboration

One of the major problems faced by organizations is of educating and training employees together who are working remotely. To cater to such problems, organizations are making use of live video collaborations and video recordings as training tools.

Now, imagine a situation where you have a client meeting scheduled at the same time as your training session. You don’t have an option to reschedule either of them. In the interest of the organization and to keep the client happy, you may forgo attending the training session. 

But what if the training session was recorded in a video? All you would have to do is post the client meet, refer to the training video link sent to you via email and go through it on your way back home. Another way for organizations to boost interaction and communication with employees who are geographically dispersed is by engaging in video collaborations. This method comes with multifold benefits as it offers the rich experience of real time response, it can be attended by employees from the comfort of their desktops or mobiles and it eliminates the cost and time in travel.

Personalized and interactive videos

Training doesn’t have to be boring; you can deliver it through personalized video courses too. Since training is imparted to fulfill certain needs and requirements of employees, a one-size-fits-all approach won’t work here. It should be personalized for employees to be engaged, as only then will the learning stick. The video should provide the employee a provision to select the training section/content relevant to his/her needs. One can also check how far the training program has resonated with the employee by having a pop up quiz at the conclusion of the video and analyze the results over an LMS.

To make these training videos interactive and personalized, organizations have a lot of options these days with a bunch of easy to use interactive video platforms available in the market. Now, it is up to the HR professionals and departments to look out for and embrace the ideal candidate among them that will aid in  increasing training ROI and in boosting training effectiveness for the overall progress of the organization.