Raising the Bar - Again!

In the era of the digital revolution, is Content still King?
 

The revolution started when the new century dawned. Innovative companies with marketing skills as strong as their technical prowess came up with software systems that could assign training events, record completions and eliminate (or at least drastically reduce) synchronous classroom scheduling.

And at the same time these Learning Management Systems (LMS’s) could reduce training budgets by 50-70%. C-suite management was hooked. Wall Street had a field day with one IPO after another.

Did investment in Content that could take advantage of the new technology keep pace? Not even close. In fact, it decreased dramatically. In the early years of the revolution, most of what was offered was at its best called page turners - written material or simple line drawings and charts converted to digital and displayed on computer screens. This content might have been labelled as “e-learning,” but technological limitations restricted what got delivered to the screen…Remember the buffering problems when you tried to download audio and/or video?

To rectify this, the evolution of next generation technologies saw the explosion and ubiquity of broadband. This opened the world for delivery of streamed video.

Was e-learning affected? Certainly, but the first phase of this part of the journey was basically a port-over and sale of the huge amount of linear videos in training publisher’s catalogs with some minor improvements like chapterizing and tests (with results being recorded on client or SaaS LMS’s). This was then delivered to the end users via the internet or enterprise intranets. Once again – these modest enhancements were labeled video-based learning.

Now it’s time to raise the bar again - to create compelling, engaging, interactive e-learning that takes full advantage of the learning power of video.

The Harbinger Group is ready for the next phase of this Content journey.  With Harbinger’s new video enhancement platform, called Exaltive™, users can make their existing videos truly interactive, engaging and customized quickly and inexpensively with no programming experience. End users can still use their linear videos for classroom training and Exaltive enhanced versions for engaging online customized learning. Training video publishers can create interactive online versions of their classroom programs and offer blended learning solutions to their clients. 

Exaltive has the capability to re-establish Content as King. Stay tuned and we’ll explain “how” in future blogs.